Who We Are
At Steele Advisory Group, we’re not just consultants — we’re hands-on partners in your growth journey. With decades of combined experience in franchising, real estate, operations, and strategic development, we bring deep industry insight and real-world execution to every engagement. We’ve walked in your shoes, scaled brands, negotiated deals, and solved the same challenges you’re facing today.
Whether you’re an emerging franchisor looking to accelerate growth, a franchisee aiming to expand, or an investor seeking opportunities in the franchise space, we offer a full-service, results-driven approach. From franchise sales strategy and operations optimization to site selection and real estate advisory, we tailor every solution to your goals — because your success is our business.
Our Mission
Our mission is to empower franchise brands and franchisees to achieve scalable growth and long-term success through strategic consulting, operational guidance, and industry expertise. We partner with our clients to streamline systems, strengthen brand consistency, and unlock new opportunities across the franchise lifecycle.
Our Approach
At Steele Advisory Group, we are committed to a client-centric approach. Our methodology encompasses the following key stages:
In-depth Analysis: We start by performing comprehensive analyses of your business landscape to pinpoint strengths, weaknesses, opportunities, and potential threats.
Strategic Planning: Based on our analysis, we develop clear and actionable strategies that are in direct alignment with your overall vision and objectives, providing you with a well-defined path forward.
Implementation Support: We offer practical, hands-on assistance throughout the implementation process to ensure that your strategies are executed smoothly and effectively.
Ongoing Evaluation: We continuously track the progress of the implemented strategies and make necessary adjustments to ensure you achieve the best possible outcomes.
Our Story
Steele Advisory Group is a well-established franchise business consulting firm with over three decades of experience, dedicated to fostering the growth of franchisors and franchisees both domestically and internationally. Our commitment lies in equipping franchisors, franchisees, and local businesses with the necessary tools and strategic insights to achieve optimal performance and sustainable expansion. We offer a comprehensive approach, providing our clients with actionable insights and proven methodologies customized to their specific requirements, ensuring a significant and lasting positive impact on their business operations and overall success.
Whether you are in the initial stages of considering franchising your brand or are already an established franchisor seeking support in franchise sales, we are here to assist you. We encourage you to reach out to us at any stage of your franchising journey.
Our services encompass guidance on industry best practices, the application of practical tools, evaluation of franchise startup costs, and the development of benchmark business models. Our objective is to provide clarity to your growth strategy and help you realize your business objectives.
Meet our Founder & CEO
As the founder and CEO of Steele Advisory Group, Jason Steele brings nearly three decades of experience in the franchise industry, along with a strong record of success and widespread respect. His extensive background includes holding multiple executive leadership roles across
various sectors within franchising, providing him with the deep experience and knowledge necessary to help both franchisors and franchisees maximize their potential.
In addition to his leadership roles with franchisors, Jason also has experience as a multi-unit franchisee in the QSR space. This unique perspective allows him to understand the challenges and opportunities from both sides, providing invaluable expertise to franchisors and franchisees alike.
